Founded in 2013 by Amy Boyle, Grace Girl Beads was built from a love of meaningful jewelry, Southern storytelling, and the belief that the pieces we wear should feel both beautiful and personal. Specializing in everyday jewelry with vintage-inspired style, the brand blends old-soul charm with modern wearability — creating pieces designed to be layered, gifted, collected, and lived in. 

The name “Grace Girl” holds a story close to Amy’s heart. In the earliest days of the business, Amy was part of a women’s group at church known as the “Grace Girls.” What began as a creative outlet quickly became something much bigger thanks to the encouragement of those women, who became her very first customers, biggest supporters, and loudest cheerleaders. They wore the jewelry, shared it with friends, and believed in the dream before it was ever a business. Naming the company Grace Girl Beads became a way to honor the community of women who helped give it life from the very beginning. 

Amy’s inspiration also comes deeply from her Southern roots and the creativity of both of her grandmothers. As a child, she spent countless afternoons playing in her Mimi’s jewelry box, fascinated by vintage costume jewelry, heirloom treasures, and the stories attached to every piece. Those early memories shaped her love for timeless style and sentimental design. After the unexpected loss of her Mimi and a summer spent battling depression, Amy found herself returning to jewelry making as a source of comfort and creativity. What started as a part-time hobby soon reignited her entrepreneurial spirit and became something much more meaningful. 

Piece by piece, Grace Girl Beads grew from dining room table beginnings into a full-time business rooted in connection, resilience, and creativity. Today, Grace Girl Beads is known for thoughtfully designed jewelry that feels collected over time — blending vintage influence, meaningful details, and effortless everyday style. At its heart, the brand remains a reflection of Amy’s story: honoring where she came from, the women who shaped her, and the community that believed in her from the start.